Social Media Marketing Has Taken Over, But Your Ol’ Reliable Website Is Still Doing The MOST Good For You. Here’s why…
One of the questions we get the most is, “why do I need a website if everyone is focusing on social media marketing?”
Having a website is just like having a building where you conduct your business. And, in today’s tech landscape, where metaverse worlds continue to conquer, EVERY business needs a digital brick-and-mortar.
The Importance of Website Development to Your Brand.
Let’s say you’re the owner of a jazz club. But it’s not just any jazz club. You’re creative and imaginative, so you’re going to build a 1930’s speakeasy that everyone is now dying to get into. You have a viral strategy centered on secret entrances and hiding out in plain sight. Clearly, you’re clever and don’t vibe with basic.
Your website is an opportunity to put your vision and the EXPERIENCE you’re creating on display. Sure, your marketing strategy can be focused on influencer word-of-mouth, but as you grow, you’ll want a home base of your own where you can control the narrative about the brand you’ve worked so hard to build.
How do you imagine your business? What do you want it to be known for? What do you believe it can accomplish? How do you see that it will make things better in the lives of the people it’s meant to serve?
Maybe you have an e-commerce clothing website and are the primary designer. Do you get up and make t-shirts? Or do you rise up ready to outfit the world? How you put your company and brand on display matters now more than ever.
Your website is your space in the massive world of the internet. And WHO you are is what makes WHAT you offer valuable. Working on your website development with a marketing agency like MelloVision can help you create the imagery and messaging that will make an impact and leave impressions on the people who visit your site. As the saying goes, “always leave them wanting more.” Absolutely. And your website is the place they can go to anytime to find more of the you they love.
Remember, your website is where your brand gets to be unapologetically itself.
Apart from creating a space that represents you, there’s a little thing you may have heard of called the SERPs.
SEO & SERPs: Search Engine Optimization and The Search Engine Results Page.
SEO, or Search Engine Optimization, is the process of optimizing your website to improve its visibility and ranking in search engine results pages, also known as the SERPs. SEO is more than just adding keywords into the Yoast plugin on your WordPress. True SEO involves the deeper work of making changes to your website’s content and structure, as well as building backlinks from other websites. When you deploy a well-rounded and strategic SEO Strategy, your website can become more relevant and authoritative in the eyes of search engines, a/k/a the gatekeepers to your business, like Google. Making the algorithms happy by feeding them what they want they way they want it will lead to higher rankings on the SERPs, which leads to more organic traffic to your website.
It’s important to note that SEO is a long-term strategy; it doesn’t give immediate results. It takes time to see the positive impact of SEO on your website’s visibility and ranking. However, working with a marketing agency like MelloVision can help you get ahead of the game. Think of it as applying more horsepower to your buggy. One horse will get you where you’re going, eventually. But a team of well-trained thoroughbreds who’ve pulled plenty of buggies across that trail and already know the terrain, much faster and smoother.
Using Website Analytics in Your Marketing to Reach Your Target Audience
Now that we’ve covered branding, your customer experience, and SEO. Let’s talk about data and insights. Once your website has been fully developed, you’ll want to connect it to a system like Google Analytics so that you can track and interpret your website traffic and other important data like website visitors, top-performing website pages, and so on. Google Analytics is a free service that will equip you with a wealth of information. These insights allow you to leverage your audience interactions so that you can continue creating more of what your followers find fascinating, informative, and helpful. In short, the things that add value. Learning to use this data and apply it as you branch out to other marketing channels like social media, you’ll be equipped to create the content your audience craves. Then, when you find your people elsewhere, they’ll like what they see – everywhere you are.
SEO & Website Development takes time, but this is why you should not give up.
At MelloVision, we believe that every person was given a unique vision for their life, along with everything needed to pursue that vision and make it a reality. We also believe that each person’s vision is meant to do good for others. We are all at our best when we serve. In fact, if you live in a country where you enjoy freedom, you can go so far as to say that you have a responsibility to pursue your vision for the good of the world and those who live in places where they can’t.
If you’re feeling overwhelmed by website development, SEO, and the amount of work that goes into it, don’t give up on your vision, friends. Set small, short-term, realistic tasks for yourself to accomplish. Developing a winning system that works for YOU is the key to achieving your goals.
Write it out! Make it plain! And though it tarries, wait for it! Because it will surely come. And when it does… get ready! Because it will not tarry. Habakkuk 2:2